Our sustainable approach
Ethical fashion is about making conscious choices that positively impact society and the planet, fostering a fashion industry that is equitable, respectful, and sustainable for all stakeholders involved.
Sustainable Materials
We use environmentally friendly materials, such as recycled fabrics, dead stock fabrics and biodegradable/natural dyes. This reduces the environmental impact of fashion production and promotes sustainability.
Embroidery as a way of culture preservation and extending garment´s lifespan
Embroidery in Africa is a multifaceted art form that encompasses cultural, economic, and social dimensions. It is a vibrant expression of identity and heritage, playing a significant role in the lives of many African communities.
We incorporate traditional embroidery techniques into modern fashion, creating a fusion of old and new thus preserving and reviving these traditional embroidery techniques.
By using embroidery as a mending technique, we combines practicality with creativity, offering a sustainable and aesthetically pleasing solution to garment repair. We celebrates craftsmanship and individual expression while promoting a more conscious and responsible approach to fashion.
Women Empowerment
We empower women through skill building to enable them to enter the workforce, start their own businesses, or improve their current employment, leading to increased financial independence and economic security. This multifaceted approach addresses economic, social, and cultural dimensions of gender inequality. By providing women with the tools they need to succeed, we can create a more equitable, prosperous, and sustainable world.
Craftmanship
At Atelier Nderitu, high-quality, natural, and sustainable materials go hand-in-hand with high craftsmanship thus promoting longevity. We create pieces that consumers view as investments rather than disposable items, fostering a culture of thoughtful consumption.
Workshops
At Atelier Nderitu, we also emphasize sustainability through our fashion workshops. Each session is designed to educate and inspire participants on eco-friendly practices in the fashion industry. We believe in the importance of reducing waste, utilizing sustainable materials, and promoting ethical production methods. Our workshops cover a range of topics, including:
Upcycling and Recycling: Learn how to transform old garments into new, stylish pieces.
Sustainable Materials: Discover eco-friendly fabrics and how to incorporate them into your designs.
Ethical Production: Understand the principles of fair labor practices and how to implement them in your fashion projects.
Zero-Waste Techniques: Explore innovative methods to minimize fabric waste in your designs.
Slow Fashion: Embrace the slow fashion movement by focusing on quality and timeless designs rather than fast trends.
Individuality
At Atelier Nderitu, each outfit is meticulously crafted to be one-of-a-kind. We believe that individuality is a powerful tool for empowerment, enabling people to present themselves authentically to the world. By prioritizing individuality, push the boundaries of conventional fashion, leading to avant-garde designs. This commitment to innovation ensures that we remain dynamic and ever-evolving.
